To celebrate Spyro the Dragon’s 20th birthday, Raymond Tan and I collaborated to create this nostalgic and whimsical cake! It coincided with the launch of Spyro Reignited Trilogy, and encouraged fans to celebrate the milstone of their favourite purple dragon!
Additionally, to promote Crash Bandicoot N.Sane Trilogy, I created Christmas themed Crash Bandicoot cookies to gift to media and gaming influencers during the holiday season.
Brit + Co
Worked as a freelancer to write blog posts in the food section of the Brit + Co website, including recipe creation, styling and photography.
Also worked with the team in San Francisco as the Cookie Artist to create the Holiday Cookie Guide in 2017. This included brainstorming, executing ideas, baking and decorating cookies; as well as filming video tutorials with the Brit + Co videography team.
Digital social media content for the Chobani Flip launch in Australia. I created 2 fun & colourful stop motion videos to showcase the ingredients and flavours of the convenient new snack. A key message highlighted was 'Turn snacking upside down', which I executed in a captivating and creative way.
Social media content to introduce Dairy Farmers newest dairy product - Creamery & Co. Inspired by Australia’s landscapes and nostalgic desserts, this is a flavoured milk range which is unlike any other. My stop motion videos and photography cover a serving suggestion, a location to enjoy the beverage, and a fun take on how the milk flavour may had been made!
Dior asked me to answer the question 'What would you do for love?' in the form of a stop motion animation. This was my answer: 'For love, I would make sacrifices. Whether that is moving across the globe, taking the time to make their favourite meal, or giving up the last slice of pizza I have been eyeing!'
The goal of the campaign was to encourage others to spread the love, while raising money and awareness for the WE Charity - a charity that supports education and healthcare in developing countries; helping to break the cycle of poverty and child exploitation. From every Instagram post with the hashtag #DiorLoveChain, $1 was donated to the WE Charity.
I created a fun series of adorable baking tutorials for parents and their children to make together.
For the release of DreamsWorks Koukou, a new range of DreamWorks characters that take on the cute form of dumplings; I was given the brief to make playful stop motion videos to highlight the collectible bite sized buddies. I went a step further and added in extra animation details to bring the videos to life.
I worked with Fanta to help announce the re-branding and changes of the company with 2 images and 1 stop motion animation. I was given a brief to create fruity, bold content, with the addition of vibrant colours. I put emphasis on the new logo, packaging, flavours, and the introduction of new products; adding a dash of quirk into the creative pieces.
A series of short form tutorial videos created for Food Network's Snapchat Discover Channel. Also shared on other platforms such as Facebook, Instagram and Youtube. A couple of the videos shown below.
The brief for Fuze Tea was to present different flavour combinations, inspired by the new range of fusions. I created a mesmerising stop motion animation, which was also a serving suggestion for that particular flavour. Additionally, I showcased the tea in vibrant and fun environments where the drink would be served.
I teamed up with Olympus to collaborate on a number of posts in 2017, from my trip to Japan with the OM-D E-M10 Mark II, to the launch of the OM-D E-M10 Mark III camera with a trip to Queenstown.
I intertwined my passions of baking and travelling, with the aim to integrate cookies into iconic backgrounds or landmarks in a unique and memorable way. I also made a stop motion video in my distinct style to promote the camera.
Totoro and Sakura at Shinjuku Gyoen - Tokyo, Japan.
Sheep at Cardrona Valley - Queenstown, New Zealand.
Hello Kitty Ice Cream at Shibuya Crossing - Tokyo, Japan.
Top of The Remarkables - Queenstown, New Zealand.
Dango at Fushimi Inari Shrine - Kyoto, Japan.
Kiwi at Glenorchy - Queenstown, New Zealand.
Deer at Nara Park - Nara, Japan.
Helicopter to The Remarkables - Queenstown, New Zealand.
Organic Times is an Australian based certified organic and eco-friendly company - with products such as couverture chocolate, homestyle cookies, and a variety of ingredients essential for baking, . I worked with them to create some short stop motion videos which hero some of their most loved products.
To promote the competition #BringBackTheClassics on SBS food, I was asked to develop recipes for Australian classics with a multicultural twist. I came up with two asian inspired twists on my favourite childhood biscuits. Black Sesame & Yuzu Wagon Wheels, and Matcha & Red Bean Tim Tams. I also added a splash of my cute decorating style, encouraging people to get creative in the kitchen!
Recipe for these Black Sesame and Yuzu Wagon Wheels can be found here.
Recipe for these Matcha and Red Bean Tim Tams can be found here.
Sportsgirl x Allen's
To introduce and celebrate the sweet collaboration between Sportsgirl Beauty x Allen’s Lollies, I created four promotional stop motion videos for some of the featured products. The idea was to evoke a sense of nostalgia from our most loved childhood lollies, though intertwined with the beauty world. The smells, colours and textures were explored to bring back fond memories, but also help to create some new ones!
The aim of this social media campaign was to showcase the Tim Tam Slam - a delicious way to eat one of Australia most loved biscuits, the Tim Tam! I created this stop motion animation to demonstrate how I love to eat my Tim Tam Slams in a fun and interactive way, in order to encourage people from all over the world to try it.
INSTAGRAM CLOSE FRIENDS
A stop motion video to promote the ‘Close Friends’ feature on Instagram. This was shared on the official Instagram page for the launch of the new feature, as well as Instagram Stories.
Working with one of my favourite childhood snack companies, I was given the brief to showcase their most iconic flavours in food art form. Adding a touch of my own style to bring the cookies to life, I steered towards a pop culture theme paired with vibrant colours.
Along with a few other creatives around the globe, I was invited to participate in kikki.K's 10 Year Anniversary cute diary collection campaign. Using my medium of cookie art, I re-created my own edible version of the 2017 special edition diary. My cookies were also on display in kikki.K's Chadstone store in Melbourne.
THE CHEESECAKE SHOP
To promote The Cheesecake Shop’s new pavlova cases, I created my dream pavlova. This was to encourage others to join in on the fun and get creative, to enter the pavlova decorating competition
Leading up to Pancake Day and Easter, I demonstrated ways which fresh ingredients and pre-made pancake mix from Woolworths can be used. As a result, I created whimsical, festive and mouth watering imagery in celebration of Easter.
These ice cream cookies were made to create awareness of the new limited edition Baskin-Robbins Creature Creations range, The Unicorn and The Yeti.
THE CHOPPED LEAF
Social media content creation used across Instagram and Facebook to promote The Chopped Leaf - a salad focused restaurant based in Canada.
As part of the Amazing Creations campaign, the goal was to feature Kellogg's cereal as a fun and versatile addition to meals and snacks. I put my own spin on trending breakfast foods, focusing on producing colourful content with natural ingredients.
THE NUT JOB 2
Worked with Roadshow on a social media campaign to promote the movie 'The Nut Job 2: Nutty by Nature'. This included a stop motion video, styled still shots, and a recipe tutorial to encourage others to get creative in the kitchen with the movie in mind.
MAGGI NOODLES X COLES LITTLE SHOP
Stop motion and still image to promote Maggi Noodles as part of the Coles Little Shop Campaign.
Sharing a Baileys moment the best way I know how, for the Don't Mind If I Baileys social media Campaign.
Recipe development for CSR Sugar, focusing on unusual flavour combinations; where I paired black sesame donuts with miso glazing.
Social media content creation for Skinny Mint. Known for their detox teas, the aim was the showcase all the natural ingredients in the product.
To promote Coach's new mascot Rexy, I created a small collection of photos incorporating Rexy into my world of baking.